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  Suffering from significant drops in subscriptions (seriously, does anyone still use AOL?), the company announced yesterday in a press release it will adopt a new brand identity. Created by Wolff Olins, the full makeover will be unveiled on December 10th when AOL is spun off from parent company Time Warner.


I totally get the concept behind these new logos by AOL however they committed an unforgivable crime, abandoned their classic identity which was instantly recognizable by millions.

Suffering from significant drops in subscriptions (seriously, does anyone still use AOL?), the company announced yesterday in a press release it will adopt a new brand identity. Created by Wolff Olins, the full makeover will be unveiled on December 10th when AOL is spun off from parent company Time Warner.

I totally get the concept behind these new logos by AOL however they committed an unforgivable crime, abandoned their classic identity which was instantly recognizable by millions.