December 3rd, 2008
Case Studies
Design Force Fighter Cards Vol. 3
Date of Completion: February 2000
Category: Print
Client: Hypno Design
Description
This was a three month marketing campaign featuring a collection of superheroes, each reflecting an area of design and service offered by Hypno Design.
Overview
Hypno Design required a self-promotional piece for a mailer that would be sent to clients and associates of their company as part of their marketing strategy to get their name out and to remind existing clients about Hypno Design.
Task
Working with members of the company we all brainstormed concepts for a postcard mailer. We decided on a three-month campaign featuring a collection of design superhero’s each reflecting an area of design and a service offered by Hypno Design. Each card includes one hero and one villain.
Solution
CMYKatie and Argee Bee represented the good and bad of the print universe. We gave CMYKatie registration marks for hands and only used CMYK for her general color. Each card is numbered to appear to be part of a set of 33 even though only 6 cards actually exist. The rear side shows instructions how to cut out and use your Design Force Fighter cards and a URL to download and print out scenes.
Applications
Adobe Illustrator, Quark Xpress
